UK-backed Mars mission seeks £10m funding through M&C

The UK-backed mission to Mars, Beagle 2, is seeking up to £10m in sponsorship and merchandising deals to help cover the estimated £30m cost of the initiative.

The UK-backed mission to Mars, Beagle 2, is seeking up to &£10m in sponsorship and merchandising deals to help cover the estimated &£30m cost of the initiative.

Organisers of the project, which is being backed by the European Space Agency (ESA), have appointed M&C Saatchi Sponsorship to develop a marketing strategy to attract funding from the private sector.

Commercial opportunities will include branding on the spacecraft itself, extensive promotional activities throughout the mission’s two-year test period and a series of merchandising and licensing initiatives.

Beagle 2 will be launched in June 2003 as part of the ESA Mars Express Mission. As the Express approaches the planet, the pod will be ejected from the orbiter and land on the surface. It will analyse Martian rock, soil and atmosphere.

The project is being led by Professor Colin Pillinger at the Open University, with the University of Leicester, Matra Marconi Space and the Martin-Baker Aircraft Company also taking part. It has already received &£8m from the Department of Trade & Industry.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here