Time is running out for Sainsbury’s. Having experienced arguably the worst two years in its history, the supermarket giant has put its faith in Abbey National marketer Sara Weller to give the brand a face-lift. But is she too late, now that the chain has become enmeshed in takeover speculation? By this time next year, […]
Publicis has won Bass’ £10m Worthington Creamflow account, while the Leith Agency has snatched the brewing and hotel giant’s £7m Grolsch (UK) business. Worthington was awarded to Publicis after a three-way pitch against Leo Burnett and Fallon McElligott. Incumbent WCRS did not repitch. Publicis managing director Grant Duncan says: “It is a great step forward […]
Predictions are almost invariably wrong. So, with sack-cloth and ashes already at hand, Marketing Week will offer you only one. The theme of the year 2000 will be heavy consolidation across the marketing industry. It’s already started, of course, in marketing services with the MacManus, Burnett, Dentsu deal. And so has the fall-out. Snyder Communications’ […]
MediaCom TMB has won a three-way pitch for Greene King’s £4m media account. The review was prompted by the brewer’s £182m takeover in August of smaller rival Morland, adding 400 pubs to its estate.
After coming under fire from the newly devolved Government for not promoting the joys of visiting Scotland effectively enough, the Scottish Tourist Board has changed its strategy. It has found a new weapon in the form of Japan’s equivalent to Delia Smith – Harumi Kurihara. Kurihara recently devoted ten pages in her cookery magazine, Suteki […]
Telecoms watchdog Oftel has dropped controversial plans to change the 0800 and 0500 free-phone numbers. The decision has been welcomed by the Incorporated Society of British Advertisers (ISBA), which claims it would have cost its members millions of pounds in lost business. ISBA director of public affairs Ian Twinn says: “We are delighted Oftel has […]
UK online retail start-ups are running with operating losses at between 35 and 45 per cent of Internet sales, with the haemorrhaging of cash likely to continue this year, according to a report by London-based e-commerce consultancy E-Insight. The estimated &£200m online spend by UK consumers over Christmas is well up on last year, but […]
Mother has won Typhoo’s £8m above-the-line creative account after a four-way pitch. The agency beat TBWA GGT Simons Palmer, St Luke’s and incumbent Delaney Lund Knox Warren.
Sunday Business managing director Andrew Hart is leaving to join the UK version of the US-owned Internet search engine Ask Jeeves as its chief executive. Carlton and Granada TV have each spent &£20m on a 25 per cent stake in Ask Jeeves UK, with the remaining 50 per cent owned by Nasdaq-listed Ask Jeeves in […]
Octagon Marketing, a division of the IPG-owned sports marketing and entertainment group, has appointed TDI executive Jane Henley as UK sales director. Henley, who was business group director at the outdoor contractor, will be responsible for generating new business for three areas of Octagon’s operation: property representation, consulting and event management. She has been replaced […]
The UK’s two largest co-operative societies have split their newly-merged media buying account between incumbents Motive Communications and Robson Brown. They plan to double their combined ad spend to £12m this year. The Co-operative Wholesale Society (CWS) and Co-operative Retail Society (CRS) combined their marketing operations last year and are in discussions about a full […]
Time is running out for Sainsbury’s. Having experienced arguably the worst two years in its history, the supermarket giant has put its faith in Abbey National marketer Sara Weller to give the brand a face-lift. But is she too late, now that the chain has become enmeshed in takeover speculation? By this time next year, […]
Publicis has won Bass’ £10m Worthington Creamflow account, while the Leith Agency has snatched the brewing and hotel giant’s £7m Grolsch (UK) business. Worthington was awarded to Publicis after a three-way pitch against Leo Burnett and Fallon McElligott. Incumbent WCRS did not repitch. Publicis managing director Grant Duncan says: “It is a great step forward […]
Lowe Lintas is launching a major TV campaign for fast food outlet Burger King. It will promote a five day”two-for-the-price-of-one” deal for Burger King’s flame-grilled Whopper. The commercial features Burger King character White Van Man winning a marathon to make the most of the Whopper offer. The TV advertising, which breaks on January 9, is […]
Football’s world governing body, Fifa, has been forced to slash the price of its sponsorship packages for the inaugural World Club Championships, in an 11th-hour agreement. The deals were struck over the new year period after it emerged that the championships, which begin this week, had not secured a single sponsor just three weeks from […]