Can Pizza Hut keep topping the sector?
Marketing WeekPizza Hut may be expanding its outlets but the programme spells disaster unless its new chief can reverse sliding sales.
Pizza Hut may be expanding its outlets but the programme spells disaster unless its new chief can reverse sliding sales.
British horseracing is in line to receive a £10m boost to its plans for a major marketing offensive.
Insurance, pensions and investment group CGU is taking on Prudential’s Egg with the launch of a separate company selling mortgages under a new brand name. At the end of last year, CGU announced it was moving out of mortgages and sold its home-loan portfolio to Skipton Building Society for &£150m. The new business will see […]
Net companies are clamouring to sponsor global sports events, but is this really in the interests of the sponsorship industry?
Richard Eyre’s departure from ITV leaves a vacuum at the heart of the network. Yet rumour has it that his heir’s role could be more limited.
The UK-backed mission to Mars, Beagle 2, is seeking up to £10m in sponsorship and merchandising deals to help cover the estimated £30m cost of the initiative.
You will have to be in the right frame of mind to surf IPC’s much-hyped women’s portal Beme.com. Rather than choosing simple descriptions for its various content sections, as most portals organise their information, the site uses active words. So the label “learn” takes you to news and current affairs. With colour-coded sections reflecting the […]
Virgin has appointed Roose & Partners and Manning Gottlieb Media to handle the £2m advertising launch of its new discount car site Virgincars.
The Glaxo SmithKline union will trigger pharmaceutical mergers across the board. Advertising agencies have been preparing for this, but those with true global presence look most likely to succeed.
When Electrolux and Merloni launch their versions of ‘smart’ kitchen appliances later this year, their aim is to rekindle consumer interest in a sector deprived of innovations since the Eighties’ microwave.
Toshiba’s Europe’s computer systems division has shortlisted six agencies for a &£7m pan-European rebranding campaign. The London office of direct marketing agency Brann, which handles Toshiba computers in the UK, is among them. The others are: FCB Paris, the German offices of Bates Worldwide, Hakuhodo – which handles Toshiba computers in Japan – Rempen & […]
Dessert specialist Müller is seeking a new head of marketing following the loss of Ian Bray. Bray is leaving to join pharmaceutical wholesaler AAH as marketing director in March.
Scottish Power is merging its electricity supply and retail marketing operations. The restructure will leave marketing director David Clarke in charge of national corporate branding, but responsibility for all other marketing passes to Willie MacDiarmid, former managing director of the retail division. MacDiarmid becomes managing director sales and supply. Clarke takes the new title of […]
Tony Blair’s war on poverty is meeting resistance from the business sector, which is now hell-bent on exploiting e-commerce to target high-spending consumers. A more ethical approach may improve corporate images, but there is a limit to how fa
Focus groups are dead – long live futures research. In the fast-paced world of product development, companies are finding ever more imaginative ways to gain customer insight.