More health conscious consumers and the negative publicity about food safety have pushed health to the top of food manufacturers’ agenda. Datamonitor, which tracks global food and drink launches through its Worldwide Innovations Network (WIN), has identified three core trends in the food industry – the rising dominance of functional, organic and convenience foods. There […]
Which way forward for the marketer of today? Technology is rewriting the rule-book of career opportunities so fast it is proving difficult to assimilate them. That’s good news for the shrewd and the lucky who are prepared to take a big risk. Less so for the more conservative cadres which make up the backbone of […]
The experience of Simon Carter (Letters, MW January 13) may well have been typical of many first-time Internet shoppers. One brilliantly disastrous example of this, featured recently on BBC’s Watchdog, was the company that failed to deliver Christmas trees, ordered way in advance of Christmas, until January 5. Couple this with an article in the […]
You will have to be in the right frame of mind to surf IPC’s much-hyped women’s portal Beme.com. Rather than choosing simple descriptions for its various content sections, as most portals organise their information, the site uses active words. So the label “learn” takes you to news and current affairs. With colour-coded sections reflecting the […]
Virgin has appointed Roose & Partners and Manning Gottlieb Media to handle the £2m advertising launch of its new discount car site Virgincars.
Jacobs Bakery has appointed Barbara Reid as marketing director. The move comes as parent company Danone prepares to incorporate it into a UK, Irish and New Zealand division. Reid will report to Lorna Davis, who starts a newly-created role as director of the new division. Davis takes over the responsibilities of Jacobs managing director David […]
Holsten has bought a 75 per cent stake in König-Pilsener Brauerei and agreed to acquire the remaining 25 per cent at a later date. The purchase makes Holsten the leading lager producer in Germany. The König and Kelts brands will continue to be marketed independently.
Fish4 Limited, the classified ad network owned by a consortium of local newspaper groups, insists that the decision by one of its members to invest in Freeserve Auctions will not undermine the future plans of the group. Newsquest, which owns 20 per cent of Fish4 Limited, announced on Monday that it is to take a […]
The whole point about call centres, the Diary once naively believed, was that they could be anywhere – and the cheaper the location, the better. But apparently location is everything – especially if you have a funky new dot-com to promote, which the online discount fashion and sportswear supplier Boo.com does. Rather than a converted […]
Procter & Gamble have been forced to label Pampers Care Mats with safety warning after product misuse.
Pizza Hut may be expanding its outlets but the programme spells disaster unless its new chief can reverse sliding sales.
Coincidence, perhaps? In your December 9 issue Iain Murray took a pop at public opinion polls. In the same issue, you reported research figures from the Henley Centre’s “Planning for consumer change” series which stated that more than half of the purchasing population either fail to actively seek, or would shun, a bargain. I don’t […]
Boots The Chemists launches a £1.7m advertising campaign later this week to promote the sale of designer hair products. The ad – ‘Wild’, created by J Walter Thompson – shows women having fun in various settings along with descriptions of how t
Colgate-Palmolive has appointed Nigel Burton, head of its Spanish operations, as general manager for the UK. Burton replaces Karen Guerra who left in August to take up the same position at the company’s office in France. She went with her husband, Fernando Guerra, who was managing director of New Zealand Milk, the owner of the […]
Heinz has appointed Colin Tether as director of infant feeding for northern and eastern Europe as part of a restructure of its babyfood division. Tether joins from Ranks Hovis McDougall (RHM), where he was group planning director. Before that, he was managing director of UK preserves company James Robertson & Sons – now part of […]