Month: January 2000

Coty shakes up senior management

Marketing Week

Coty has sent its two London-based senior marketers responsible for fragrances and colour cosmetics to the US. It is combining their responsibilities in the enhanced position of UK marketing director. Coty’s former European marketing director David Allan has been appointed marketing director for Coty UK, with responsibility for both colour cosmetics and fragrance/toiletries. Coty senior […]

Poster Watch

Marketing Week

Safety rather than creativity was the trend this month and recall was way down. Michelin’s ‘spacewalk’ and BHS lingerie ranked equal top, while Sony – a brand usually associated with eye-catching ads – came bottom.

TBWA takes £30m Martell from O&M

Marketing Week

TBWA Worldwide has snatched Seagram’s £30m Martell Cognac global advertising account from incumbent Ogilvy & Mather. The third agency on Seagram’s roster, Grey Advertising, which handles Mumm Champagne, also lost out in the three-way pitch.

Premier Waters hires top US marketer

Marketing Week

Premier Waters, the Danone division which distributes Evian, Volvic and Badoit mineral waters, has brought in David Graham from its US operation as marketing director. Graham takes up the role on February 1, and will stand in for head of marketing Christine Renier who is taking maternity leave and will return on a part-time basis […]

Volvo loses senior global marketer

Marketing Week

Volvo’s global vice-president of marketing and communications has left to join a Swedish consultancy. Hans Krondahl, who was second in command to global head of marketing Dieter Laxy, is to join Semcon Education. Semcon is part of the same consultancy group that former Volvo global marketing chief Knut Simonsson joined last year. Volvo has seen […]

Growing appetite for health

Marketing Week

More health conscious consumers and the negative publicity about food safety have pushed health to the top of food manufacturers’ agenda. Datamonitor, which tracks global food and drink launches through its Worldwide Innovations Network (WIN), has identified three core trends in the food industry – the rising dominance of functional, organic and convenience foods. There […]

Adidas scraps fashion line to focus on sports

Marketing Week

Adidas-Salomon has scrapped plans to launch a men’s fashion brand next year so as not to dilute its sports image. Adidas’ executive board approved the development of a casual range of clothing for 20- to 35-year-old “high-income, urban men” – thought to be called Attribute (MW August 5 1999) – but decided to scrap it […]

TV chiefs deny ‘deliberately’ pricing out fmcg advertisers

Marketing Week

Irate commercial TV chiefs have poured scorn on research from the Billett Consultancy that questions the cost-effectiveness of packaged goods TV ads. Jerry Hill, chief executive of ITV airtime saleshouse TSMS, is heavily critical of a major Billett presentation that stresses the urgency of creating better mixed media campaigns for “food advertisers” – a category […]