Month: January 2000

Age Concern lists WWAV and Tequila

Marketing Week

Age Concern Enterprises, the commercial division of the charity, is on the verge of appointing an agency to its &£6m advertising account. WWAV Rapp Collins and Tequila Payne Stracey have been shortlisted for the business. The initial ads will focus primarily on products from Age Concern Enterprises’ new financial services unit, which offers ISAs, as […]

Ex-M&A sales chief lands CNN role

Marketing Week

Former Mills & Allen (M&A) sales director Lawson Muncaster, who was fired after the outdoor company was taken over by JC Decaux, has been appointed sales director of Turner Broadcasting System (TBS).

Accuracy pivotal to DM success

Marketing Week

I read the direct marketing article “Hit or miss” (MW January 13) on database accuracy and must say that I mainly agree with what was said. Although many marketers have yet to grasp the importance of accurate databases, there is also a lack of commitment by companies as a whole to embrace such change. The […]

AltaVista takes partner’s chief

Marketing Week

The US-owned Internet search engine AltaVista is to hire DoubleClick.co.uk’s founding chief to lead an assault on the UK market, despite a global “no poaching” agreement between the two companies. Andy Mitchell, who was appointed by US-owned DoubleClick to launch its successful UK advertising sales service two and-a-half years ago, is to join AltaVista as […]

B’lowfish coup as £5m Charcol quits DMB&B

Marketing Week

John Charcol, the UK’s largest mortgage broker, has dropped DMB&B Financial from its £5m advertising account after an 11-year relationship, and just six weeks after re-appointing the agency. Its replacement, B’lowfish Advertising, is understood to have been working for Charcol since November, but DMB&B Financial was only notified it had lost the business last week. […]

Doner Cardwell scoops £65m Blockbuster brief

Marketing Week

Blockbuster has hired Doner Cardwell Hawkins as its lead creative agency for all markets outside the US and its domestic UK account, worth a combined £65m. DCH’s US sister agency Doner is the video retailer’s main agency in the US. DCH has been selected to create an international brand-building campaign, worth £50m, that will be […]

Proton chief quits to set up business

Marketing Week

Darren Payne, the UK commercial director of Malaysia’s national car manufacturer Proton Cars, has left the company. Payne, who left last week, joined Proton in June 1998 from Rolls Royce as head of sales and marketing. He retained responsibility for sales and marketing when he was promoted to commercial director last March. The company is […]

GUS/MyPoints in Euro loyalty deal

Marketing Week

Home shopping and high-street retailer Great Universal Stores (GUS) has struck a deal with US online loyalty scheme specialists MyPoints.com to roll out a Web-based loyalty scheme venture across Europe. GUS, which already holds a 13 per cent stake in the US venture, will invest $13m (£8.13m) to become majority shareholder. MyPoints.com has struck deals […]

Internet gains higher ground

Marketing Week

No technology has had such a rapid impact on our lives and businesses as the Internet. To put it into perspective, radio took 38 years to acquire 50 million listeners worldwide, TV 13 years. Even the PC took 16 years to reach this number. The Net achieved the same figure in four years. The Net […]

Don’t Argue, it’s won…

Marketing Week

This year’s Epica creative awards were the biggest yet, with 15 per cent more entrants bidding for top honours. Marketing Week editor Stuart Smith was there to help judge the pick of the Euro crop.

Littlewoods Retail promotes senior marketer to lead e-commerce arm

Marketing Week

Littlewoods Retail has promoted director of high street marketing Greg Ball to lead its Internet push as marketing director of e-commerce, following the loss of Ajay Kavan to B&Q earlier this month. Ball, the company’s most senior stores and catalogue marketer after marketing director Susan Murray, has already taken up his role working alongside Kavan, […]

Rover is hit by senior exit

Marketing Week

Nicki Darzinkas, group marketing and communications director of the Rover Group, has quit the company. Darzinkas, who joined the troubled car company as a graduate over ten years ago, does not have a job to go to. Working in the central organisation of the company, Darzinkas reported to Rover Group board director of global sales […]

Watchdogs lash out at ‘digital gap’

Marketing Week

Consumer watchdogs are expressing growing alarm at the way utilities are discriminating against low-income groups by offering cut-price gas over the Internet. The move is seen as another example of the “digital divide” – between those who can afford to take advantage of the Internet’s low prices and those without easy access to a PC. […]

R5 Live launches TV push to boost audience

Marketing Week

BBC Radio 5 Live is to embark on its first major TV advertising campaign since the station launched six years ago. It is part of a new marketing strategy for the station. The move coincides with the appointment of a new marketing manager for the station. Steve Conway, former HP Foods international marketing manager, took […]