Month: February 2000

Big cheese fails to woo the Diary

Marketing Week

The Diary seems to have acquired a stream of admirers over the past year, having been inundated with Valentine cards. PR company Bite Communications went straight for the jugular. Its card showed the corporate “Bite” logo planted on someone’s neck – the message inside reading “lovebite”, of course. Even celebrities got in on the act, […]

Pushing the polls

Marketing Week

Right up to the wire, the Government was rejecting the idea of free mailshots for all London mayoral candidates, but it is pumping £4m into advertising to combat voter apathy. Can an ad campaign draw voters and is it speaking to them in a lang

Digest

Marketing Week

Viva, the satellite TV music channel based in Germany, is to extend its coverage to Switzerland through a deal with Media Vision AG, Zurich. In addition, the company will begin broadcasting to Poland from April.

Labour U-turn on mayor mailshots

Marketing Week

Government ministers have signalled that they will allow free mailshots in the London mayoral elections, following a heavy defeat in the House of Lords on Tuesday night. Candidates in General, European, Scottish, Welsh, Northern Ireland and European Elections are allowed one free mailshot, although they have to pay for the literature enclosed in it. Labour […]

Thomson to launch Net travel shops

Marketing Week

Thomson Travel Group is launching a swathe of separately branded Internet supermarkets selling its own and competitors’ holidays direct to different niches of the market. The first supermarket is called First Resort and launches on March 21. This will target the mass market with a range of holidays as well as related products such as […]

Digest

Marketing Week

France 2 and France 3, the French public TV channels, have been fined FF500,000 (£47,000) and FF2m (£187,000) respectively for the illicit promotion of alcohol products. The money will be used to finance TV and film production.

Digest

Marketing Week

Chanel has opened its first airport boutiques, one at Heathrow’s terminal three and one at terminal four.

Unilever boosts spend by £1bn to triple sales

Marketing Week

Consumer goods giant Unilever is to increase marketing spend by £1bn and slash 1,200 of its brands in a radical attempt to almost triple sales growth by 2004. Niall FitzGerald, chairman of the Persil to PG Tips group, says resources will be thrown behind 400 leading brands, such as Calvin Klein, Dove and Magnum ice […]

Levi Strauss creates Euro supremo

Marketing Week

Levi Strauss has appointed Northern European marketing manager Kenny Wilson to the newly-created role of pan-European marketing chief. His hiring as field marketing director for Europe creates a layer of seniority in the marketing structure. The job involves bringing European marketing, product and retail innovation to local markets as quickly as possible and assessing customer […]

Liam Kane joins Dome departure list

Marketing Week

Liam Kane, managing director and second-in-command at the New Millennium Experience Company (NMEC), is to step down in April – one month after his contract ends. His departure completes the exit of the three top directors who helped launch the attraction. Last week, operations director Ken Robinson resigned (MW last week) following the sacking of […]

First Telecom appoints head of UK marketing

Marketing Week

First Telecom, the discount phone and Internet telecoms company, has appointed a new UK marketing chief and is seeking advertising agencies for a number of projects. Amanda Doran has been appointed as UK marketing manager – the most senior marketing job in the UK. She reports to managing director Ray Sangster. Doran joins from telecoms […]

Digest

Marketing Week

Derek Dear, British Airways general manager of millennium projects, will cease to have overall responsibility for marketing the BA Millennium Eye from March 1, when Tussauds Group will take over its running. Dear confirms that he will leave BA altogether in the next year to 18 months to pursue his outside interests.

Jackson gets to grips with staff

Marketing Week

Have you ever felt like strangling your boss? Michael Jackson, group chairman of the Jackson Consultancy Group, has two things in common with his celebrity namesake: bizarre behaviour and natty black outfits. He runs a two-day induction course so new employees can, er, get to grips with the job. The course centres on “how to […]

Article left egg on whose face?

Marketing Week

Congratulations to Tom Bawden, who covered the arrival of Bob Head from Egg to head Internet bank Smile (“Co-op’s Smile lures Egg Head”, MW last week), and the sub-editor who worked on the piece. Smile I did, with egg puns aplenty. This must be modern journalism, though. Cracking treatment of the story, shame about the […]

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