The one new millennium resolution the Diary fully intended to keep was to spend less time staring at the bottom of a pint glass.
That was until it heard about the latest marketing innovation which will have eyes glued to glasses in pubs across the country.
London-based agency Field Media+Marketing has come up with PintAds – advertising on the bottom of pint glasses.
Aimed at “an increasingly sophisticated public”, the concept promises clients that pub-goers will have “your brand in their hand”.
All well and good, but a few pints is a few pints. Will punters remember the ads the morning after? And what’s the chance of the pint pot becoming a medium for taxi companies’ phone numbers so that drinkers can get home after a night out?