Bottoms up to pint that has a point

The one new millennium resolution the Diary fully intended to keep was to spend less time staring at the bottom of a pint glass.

That was until it heard about the latest marketing innovation which will have eyes glued to glasses in pubs across the country.

London-based agency Field Media+Marketing has come up with PintAds – advertising on the bottom of pint glasses.

Aimed at “an increasingly sophisticated public”, the concept promises clients that pub-goers will have “your brand in their hand”.

All well and good, but a few pints is a few pints. Will punters remember the ads the morning after? And what’s the chance of the pint pot becoming a medium for taxi companies’ phone numbers so that drinkers can get home after a night out?

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here