Prudential seeks chief for e-commerce venture

Life insurer the Prudential Corporation is to launch an e-commerce division and is looking to recruit an e-commerce chief to lead the operation.

The appointee, who will report to Frank Wilson, marketing director of Prudential’s retail division, will create an e-commerce infrastructure, including new IT and business systems.

Wilson says: “There are great opportunities for the Pru in e-commerce, quite apart from nimble start-ups such as Egg – our banking subsidiary. The Pru has significant resources, including an 1,800-strong on-the-road salesforce.”

Wilson says the Pru’s plans are in the early stages. He believes the company can increase profits by selling existing products, as well as new financial services and advice, over the Net.

The Pru’s year-old Website currently offers home insurance, with plans to launch an online motor insurance service in March.

It is understood the company will sell all its products online. Wilson says one initiative is to provide interactive advice in the form of an e-mail question-and-answer service or Website chatroom.

It is Wilson’s first initiative since taking up his post at the start of the year, following a departmental restructure by consultant Mike Sommers.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here