Rover boss moves to Mini/MG arm

BMW Group has moved one of Rover’s senior marketers to head its Mini/MG division, and is seeking an advertising agency to handle next year’s launch of the new Mini.

John Edwards, Rover brand director, has been promoted to the role of managing director of Mini MG. He will report to Gabriele Falco, who is the UK sales and marketing director of all BMW’s car brands.

Under Edwards, former MG brand manager Guy Pigournakis has been made MG marketing director; while Mini brand manager Patrick Fleming has become its marketing director.

The restructure has resulted in Rod Kirkpatrick, brand director of Mini and MG, moving to the position of product programme director for Rover.

Mini, which until now has been with APL, is looking for its own agency to handle the brand in the UK and is expected to approach BMW roster agencies – which include M&C Saatchi and WCRS.

However, a Rover insider added that Rover would also be approaching non-roster agencies.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here