The Oxford English Dictionary is to follow the lead of the Encylopaedia Britannica and launch an online version for the first time. It will be funded by a subscription fee – adjusted according to usage and number of users – rather than by advertising. There are no plans for any sponsorship. The move is part of a £35m, 20-year revision project, funded by Oxford University Press and scheduled for completion by 2010.
Despite ‘price’ being one of the 4Ps of marketing, not all marketers are in charge of developing their business’s pricing strategy, so how can marketers take control?
As the next generation of marketers receive their A-level results, the majority of those interested in a career in marketing want to work at a multinational or established British firm rather than at an innovative startup, according to new research.
MoviePass’s too-good-to-be-true offer reinforces the fact brands have got to create a sustainable value proposition, according to Direct Line Group’s head of brand planning Piers Newson-Smith.
Marketing analytics experts answer Mark Ritson’s call to action, asking for a definitive industry response to whether the Brexit referendum was won by Vote Leave breaching the rules.
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