The Oxford English Dictionary is to follow the lead of the Encylopaedia Britannica and launch an online version for the first time. It will be funded by a subscription fee – adjusted according to usage and number of users – rather than by advertising. There are no plans for any sponsorship. The move is part of a £35m, 20-year revision project, funded by Oxford University Press and scheduled for completion by 2010.
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
Catch up on all this week’s marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.
The decision to split responsibility for marketing into the two strands of its business might seem like a step backward for a retailer with such a strong brand, but it should enable it to move faster and focus more on what matters to customers.
The FMCG giant wants to sure it is reaching the right people at the right time as it looks to fight off growing challenges from ecommerce, own-label brands and digital disruptors.
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