Partners BBDH scoops £7m London Transport

London Transport has appointed Partners BBDH to its £7m account after a four-way pitch.

Rainey Kelly Campbell Roalfe/ Y&R, Abbott Mead Vickers. BBDO and Publicis also pitched for the account, but incumbent BMP DDB declined.

Partners will create advertising for London Transport companies London Bus and London Underground. The agency will also liaise with below-the-line agency Interfocus and its media agency.

London Transport is reviewing its media agency. MediaVest, Motive and Carat are to pitch for the account alongside incumbent New PHD.

Interfocus recently retained the £3m below-the-line account (MW January 20) after a pitch against Craik Jones Watson Mitchell Voelkel, Claydon Heeley and GGT Direct.

London Underground employs 16,000 staff and generates about £7bn annual revenue. It has 2.5 million travellers a day. It is in the middle of a controversial debate about its funding.

The Government’s PPP (publicly-run, publicly-owned and properly financed) initiative would see London Underground retaining control of running the trains, signalling and stations and the safety regime.

Meanwhile, new partners will be responsible for upgrading and maintaining the infrastructure.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here