Richard Branson’s Virgin group is to invest &£30m in a branding campaign for the relaunch of the Virgin.com portal, with a pitch expected in the autumn.
Incumbents Rainey Kelly Campbell Roalfe/Y&R, Saatchi & Saatchi, D’Arcy, and TBWA GGT Simons Palmer, which work on the major Virgin-owned businesses, could be in line for the account. However, Virgin spokesman Will Whitehorn says it is possible there will be an open pitch for the business – worth up to &£30m – from September through to the first half of next year.
Whitehorn, a director on the bulk of Branson’s companies, says the campaign will promote the new-look Virgin.com Website, which is gearing up to become a “mega-portal”.
Whitehorn says: “If the old Virgin.com was the front door to a Virgin shopping centre, the new one is the entrance to a supermarket where customers can get anything off the shelf and in one transaction.” Virgin is spending &£150m on the site.