BJK&E nets £30m UK Daimler task

DaimlerChrysler has handed its global media planning business to DCMA, the joint venture between CIA Medianetwork and FCB.

The UK business, which has a total media spend of &£30m, will be handled by BJK&E Media, which represents DCMA in the UK.

The move follows DaimlerChrysler’s appointment of DCMA as global media buyer last year.

In the UK, DCMA handles the buying for DaimlerChrysler and planning for Chrysler and Mercedes’ van and truck, parts and service, and corporate business divisions.

Media agency MSc, which is half-owned by Partners BDDH, the creative agency for Mercedes’ UK, will lose the planning for Mercedes cars and used cars.

Mercedes general manager of passenger car marketing Simon Oldfield says: “CIA has concluded its contracts for the global buying for DaimlerChrysler, which now includes the planning function.”

Oldfield adds that he is not sure when MSc will stop working on the business, and says: “The exact ramifications in the UK have yet to be determined.”

The move excludes North America, Canada and Germany, but will mean consolidation in over 60 markets.

In a separate move, FCB has appointed Maurice Rourke to the position of group senior vice-president, in charge of client development on the international Daimler Chrysler business.

Rourke, who will be based in London, has moved across from Chrysler Jeep, where he was director of market management in Northern Europe.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here