Heinz hires sauce relaunch supremo

Heinz has appointed Clodagh Ward as general manager of its condiment sauces range, completing the restructure of its European sauces division.

Ward, who has been promoted to the new role, was previously UK condiments and spreads manager. She takes on pan-European responsibility for the sector and will have a lead role in the relaunch of category-leading Heinz Salad Cream across Europe.

Last year, Heinz announced it was considering axing the brand amid plummeting sales.

Heinz Salad Cream will be the subject of a £10m global campaign targeting younger consumers. The drive will be funded by a retail price hike, with the cost of a 285g bottle expected to rise from 59p to 99p.

Ward, who will also be responsible for sandwich spreads, pickles and relishes, will work alongside Giannetto Michelass, general manager for European sauces, and Jacques Meert, general manager for cooking sauces. Both were also appointed during the restructure.

Ward will report to Heinz’s European grocery category director Stefan Barden.

Barden says: “Heinz Salad Cream has a long-term future. Clodagh is ideally suited to drive the brand and the sector it dominates, and her appointment completes our new European team.”

Heinz announced earlier this month that it is to market its Linda McCartney vegetarian food range globally, after buying United Biscuits’ (UB) frozen and chilled division last year.

Former UB frozen and chilled division finance director David Meltham has become temporary managing director of the Linda McCartney range following the departure of divisional manager for vegetarian foods, Neil Gillis.

The position of managing director for the Linda McCartney range is under review.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here