RBS/NatWest merger to hit marketing

Agencies and marketing departments are expecting a fallout from Royal Bank of Scotland’s &£20bn takeover of NatWest.

An RBS spokesman says it is too early to say whether the deal will change agency relationships or lead to marketing job losses.

The bank has previously said the deal will result in about 18,000 job losses, most of them from the branch network.

The two banks began integration talks early this week and are expected to thrash out changes to senior management before addressing marketing.

Some sources say it would make sense to combine the two brands into a new superbrand, resulting in advertising being consolidated into a single agency.

This happened when Lloyds Bank merged with TSB, and HSBC rebranded its businesses, including Midland Bank, under the parent banner.

RBS uses Faulds Advertising on all its creative accounts, including its subsidiary Direct Line. Media is split between Mediacom TMB North, Mediacom TMB Scotland and MediaVest Manchester. Direct marketing is handled by WWAV Rapp Collins, Craik Jones Watson Mitchell Voelkel and Smith Bunny Carlson.

Meanwhile, NatWest recently consolidated its creative account into TBWA GGT Simons Palmer.

Motive Communications works on NatWest’s media planning and buying accounts, and SPS Advertising, Stretch the Horizon and Terre work on its below-the-line business.

NatWest recently restructured its marketing department into five units. These are small business, mortgage, insurance, life and retail.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here