Trinity Mirror’s Scottish Daily Record and Sunday Mail newspapers have appointed Media Faulds to their combined £2m media planning and buying account.
Media Faulds, the media division of Edinburgh ad agency Faulds Advertising, won the account after a three-way pitch against CIA Medianetwork Scotland and Media Vision. Work will begin on the titles immediately.
The account came up for review after incumbent Feather Brooksbank resigned the account following its merger with Carat, which handles media for News International.
Faulds held the Daily Record’s creative account until Glasgow agency Coltas was appointed a year ago. Faulds did not repitch.
Scottish Daily Record and Sunday Mail circulation director Steve McLaughlin says: “We are absolutely committed to retaining our position as Scotland’s number-one newspaper publisher.
“We believe the strategic thinking and clear understanding about our business needs and where our media requirements lie which Media Faulds has shown will ensure we achieve that.”
Faulds marketing director Ian Wright says: “This is a prestigious appointment with one of Scotland’s most famous brands.