Some outrageous claims have been made for energy drinks in recent years, but the Diary has come across one which might just take the biscuit.
According to its American promoters, “sexy” new beverage Go Go will keep you up all night. In a very real sense. The sticky concoction is apparently designed to increase blood flow to the erogenous zones. And – ladies! – it doesn’t just work for men (according to the PR person).
Quite how it works is not clear. If the launch party at the Ministry of Sound the other evening is anything to go by, the only thing Go Go seems to increase is orders for other drinks.