Pollard title hands launch brief to Bates

Eve Pollard’s Parkhill Publishing has appointed Bates to handle the creative account for the launch of its new women’s title called Aura.

Zenith Media will buy media for Aura, which is aimed at women aged over 30.

Aura is the second title to come out of Parkhill Publishing, set up by the former tabloid veteran, who edited the Sunday Express. The company launched Wedding Day, a magazine which concentrates on real weddings, last November (MW August 5 1999). Aura will launch in April with an expected print run of 200,000.

Aura enters a fiercely competitive market and will go up against EMAP’s title Red, which recorded a circulation of 180,403 in last week’s Audit Bureau of Circulations figures, up 4.2 per cent year on year.

A spokeswoman for Parkhill says: “Aura aims to provide women over 30 with a sophisticated, contemporary and informed magazine that is at once new and absolutely essential.”

Parkhill has also appointed Richard Burton from The Daily Telegraph as managing editor and Pam Gill, former circulation manager for IPC’s Music and Sport division as circulation director.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here