Time hunts 6 sponsors for cross-media project

Time Warner is seeking six sponsors for a joint editorial and marketing programme on European e-commerce across Time, Fortune, CNN International and CNN Interactive.

The cross-media programme, called e-Europe, will include a week of themed programming on CNN in June, special issues of Time Atlantic and Fortune, and a Website produced by Fortune and hosted by CNN Interactive. It will coincide with a meeting of top global chief executives in Paris, organised by Fortune.

Up to six sponsors, who will be guaranteed category exclusivity, are expected to pay $845,760 (&£528,600) for premium ad positions across the media brands. They will receive 116 30-second spots on CNN International in Europe, 1 million page impressions on the CNNi Website, two four-colour pages in both Fortune and Time, as well as an added value offering thought to be worth more than $1m (&£625,000).

Wil Merritt, publisher and vice-president of Time Atlantic, says: “There is no other company like Time Warner that could bring together so many powerful media platforms to create something as large and comprehensive as e-Europe.”

Time Warner ran a similar cross-media programme two years ago, called Visions of Europe, which looked at the future of Europe in the 21st century.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here