Time Warner is seeking six sponsors for a joint editorial and marketing programme on European e-commerce across Time, Fortune, CNN International and CNN Interactive.
The cross-media programme, called e-Europe, will include a week of themed programming on CNN in June, special issues of Time Atlantic and Fortune, and a Website produced by Fortune and hosted by CNN Interactive. It will coincide with a meeting of top global chief executives in Paris, organised by Fortune.
Up to six sponsors, who will be guaranteed category exclusivity, are expected to pay $845,760 (&£528,600) for premium ad positions across the media brands. They will receive 116 30-second spots on CNN International in Europe, 1 million page impressions on the CNNi Website, two four-colour pages in both Fortune and Time, as well as an added value offering thought to be worth more than $1m (&£625,000).
Wil Merritt, publisher and vice-president of Time Atlantic, says: “There is no other company like Time Warner that could bring together so many powerful media platforms to create something as large and comprehensive as e-Europe.”
Time Warner ran a similar cross-media programme two years ago, called Visions of Europe, which looked at the future of Europe in the 21st century.