Yahoo! hunts UK head as European marketer quits

Yahoo!, one of the world’s most popular Internet search portals, has lost its European marketing chief.

Shelaine Green, who joined Yahoo! Europe as marketing director in July 1998, will leave the company at the end of March for personal reasons.

She does not have an immediate job to go to.

The loss leaves the company without a European marketing head. The development has occurred as UK and Ireland managing director Martina King, appointed in November, continues her search for a UK marketing chief (MW November 11 1999).

Green is responsible for marketing Yahoo!’s eight European-based search sites in the UK and Ireland, France, Spain, Italy, Germany, Denmark, Norway and Sweden.

She joined the US-owned brand from mobile phone operator Orange, where she was segment marketing manager and responsible for setting up the mobile phone operator’s Talkshare tariff.

In her first week at Yahoo!, Green axed a pan-European advertising strategy executed through Publicis to concentrate on regional campaigns by local agencies. RPM3 was appointed in the UK to handle a &£400,000 TV and press campaign, using the “Do You Yahoo!” tagline, in March last year. Media is by Optimedia.

A spokeswoman says Yahoo! Europe operations director Jerry Glover, to whom Green reports, is recruiting from outside the company to fill the European post.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here