Premier marketing chief must be game for a larf
Marketing WeekThe Premiership’s next marketing boss needs to exploit the game’s tempestuous shenanigans and serve the UK public’s craving for shock tactics.
The Premiership’s next marketing boss needs to exploit the game’s tempestuous shenanigans and serve the UK public’s craving for shock tactics.
Trinity Mirror’s Scottish Daily Record and Sunday Mail newspapers have appointed Media Faulds to their combined £2m media planning and buying account. Media Faulds, the media division of Edinburgh ad agency Faulds Advertising, won the account after a three-way pitch against CIA Medianetwork Scotland and Media Vision. Work will begin on the titles immediately. The […]
Trinity Mirror’s Scottish Daily Record and Sunday Mail newspapers have appointed Media Faulds to their combined £2m media planning and buying account. Media Faulds, the media division of Edinburgh ad agency Faulds Advertising, won the account after a three-way pitch against CIA Medianetwork Scotland and Media Vision. Work will begin on the titles immediately. The […]
Internet travel agent start-up 21st Century Travel has appointed the International Marketing & Promotions Group to handle its &£5m advertising account after a pitch against unnamed agencies. A company spokeswoman says it is too early to say if the campaign will include television work, but claims the budget will be at least &£5m in the […]
Walkers is planning a second relaunch for Cheetos in a last ditch attempt to revitalise the brand. The company is to spend 3m on the cheese puff snack. It considered delisting the snack following the failure of its Sun Dog popcorn brand, which only lasted a year in the UK before it was shelved (MW […]
Independent on Sunday editor Janet Street-Porter has unveiled a series of changes to the newspaper, including a colour magazine called Reality. The 48-page magazine will have similar content to that of the current broadsheet section Real Life, which will cease to exist. Street-Porter says: “I felt that the content was better suited and more attractive […]
Have you ever felt like strangling your boss? Michael Jackson, group chairman of the Jackson Consultancy Group, has two things in common with his celebrity namesake: bizarre behaviour and natty black outfits. He runs a two-day induction course so new employees can, er, get to grips with the job. The course centres on “how to […]
Levi Strauss has appointed Northern European marketing manager Kenny Wilson to the newly-created role of pan-European marketing chief. His hiring as field marketing director for Europe creates a layer of seniority in the marketing structure. The job involves bringing European marketing, product and retail innovation to local markets as quickly as possible and assessing customer […]
Consumer goods giant Unilever is to increase marketing spend by £1bn and slash 1,200 of its brands in a radical attempt to almost triple sales growth by 2004. Niall FitzGerald, chairman of the Persil to PG Tips group, says resources will be thrown behind 400 leading brands, such as Calvin Klein, Dove and Magnum ice […]
Thomson Travel Group is launching a swathe of separately branded Internet supermarkets selling its own and competitors’ holidays direct to different niches of the market. The first supermarket is called First Resort and launches on March 21. This will target the mass market with a range of holidays as well as related products such as […]
Government ministers have signalled that they will allow free mailshots in the London mayoral elections, following a heavy defeat in the House of Lords on Tuesday night. Candidates in General, European, Scottish, Welsh, Northern Ireland and European Elections are allowed one free mailshot, although they have to pay for the literature enclosed in it. Labour […]
Right up to the wire, the Government was rejecting the idea of free mailshots for all London mayoral candidates, but it is pumping £4m into advertising to combat voter apathy. Can an ad campaign draw voters and is it speaking to them in a lang
The Diary seems to have acquired a stream of admirers over the past year, having been inundated with Valentine cards. PR company Bite Communications went straight for the jugular. Its card showed the corporate “Bite” logo planted on someone’s neck – the message inside reading “lovebite”, of course. Even celebrities got in on the act, […]
There was a time when marketing directors considered BT the company they most wanted to work for. The size of its budget had something to do with that, but it was not the only factor. For years BT has succeeded in defying probability by producing a series of memorable advertising campaigns – ‘Busby’, ‘Beattie’, ‘It’s […]
Despite mounting pressure, the car industry refuses to lower prices and drop its control over dealers. But they have good reasons not to, says Alan Mitchell.