Month: March 2000

C&A axes European boss in strategy handover to regions

Marketing Week

High-street fashion chain C&A has lost its most senior European marketer as part of a reshuffle to give the company a more local focus. Director of European marketing Cees Vanderwurs leaves on April 1, and five regional marketing directors, including UK marketing boss Norman Fairbairn, have been axed in the restructure, which hands marketing strategy […]

Newsweek in £16m Tennis Masters deal

Marketing Week

Newsweek, the weekly current affairs magazine owned by The Washington Post, has become the first headline global sponsor to sign for the new Tennis Masters Series, in a three-year deal worth $25m (£15.6m). The magazine will take naming rights at the Indian Wells tennis event, which it has sponsored for a number of years as […]

Initiative tipped for £25m Carphone Euro business

Marketing Week

The Carphone Warehouse is poised to appoint Initiative Media to handle buying for a pan-European project worth some £25m. The business, codenamed Mob e.com, is a pan-European Internet-style phone commerce portal, and is separate from Carphone’s £11m retail advertising account. Initiative is understood to have been appointed without a pitch. Carphone UK roster agencies Matters […]

Yahoo! picks UK chief

Marketing Week

Yahoo!, the world’s most visited Internet search portal, has appointed a former international Durex marketer to lead the expansion of its UK business. Catherine Taylor, most recently worldwide marketing director for London International Group (LIG), owner of the Durex brand, takes up the position of Yahoo! UK & Ireland marketing director on April 10. The […]

Barclays in £10m Freeserve talks

Marketing Week

Barclays Bank is in discussions with Dixons’ Internet portal Freeserve over the appointment of an agency to handle an estimated £10m marketing budget for a new Internet venture. Business development executives from both companies have been appointed to set up a team to run the venture. The team, members of which neither party will name, […]

Aero dynamics

Marketing Week

Relaxed airline passengers present a captive market that is highly susceptible to promotions. But beware, they can be alienated unless offers provide perceived value.

PayPoint and One 2 One link up for bill payments

Marketing Week

Pre-pay mobile phone customers will soon be able to top up their accounts using the PayPoint bill payment terminals in convenience stores. PayPoint has signed a deal with mobile operator One 2 One enabling customers to boost their accounts through the terminals, which are in operation in 7,400 shops across the UK. The company also […]

Dairy Crest boss takes Duchy role

Marketing Week

Dairy Crest group marketing director Belinda Gooding has quit to become managing director of Duchy Originals, the organic food business established by Prince Charles. Gooding replaces Tim Ledgard, who stepped down in November to become BBC Online’s head of marketing. She joined Dairy Crest in 1997 from Mars, where she was marketing director for Poland. […]

Mars shuffles roles in Euro petcare rejig

Marketing Week

Mars has restructured its petcare operation so that the marketing of brands such as Whiskas and Pedigree will be managed on a pan-European basis. The shake-up, as predicted in Marketing Week (January 6), is overseen by vice-president of European petcare marketing Anne Francke. It hands marketing chiefs in the UK, France and Germany extra European […]

Camelot launches new campaign

Marketing Week

National Lottery operator Camelot is launching a £12m TV and poster advertising push through WCRS. The three-pronged campaign continues the ‘Maybe, just maybe’ theme and promotes the online game Thunderball and Instants scratch-cards.

NFU to launch quality standard in £2m drive

Marketing Week

The National Farmers’ Union (NFU) will this week unveil a standard mark for British food, to be supported by a &£2m advertising campaign. The scheme, which centres on a new “Farm assured” logo, aims to boost Britain’s beleaguered farming industry. The logo is being kept under wraps until the official launch at a government farming […]

Associated Newspapers moots selling Metro ads through Net

Marketing Week

Associated Newspapers is considering selling advertising space for its free newspaper Metro over the Net. Press buyers and clients will be able to look at a flatplan and book ads online if the project goes ahead later this year. At present, no national papers sell ads to press buyers online. Metro managing director Mike Anderson […]

P&G agrees to Charmin probe

Marketing Week

Procter & Gamble has agreed to meet water companies this week to evaluate the impact of its Charmin toilet roll brand – advertised as “staying strong even when wet”- on UK sewerage systems.

It’s only fair to quip at a Tube of spaghetti

Marketing Week

How do you improve on a design classic? Not very easily, if an attempt by Quip – the low-cost, Web-based telephone company part owned by BT- is anything to go by. As part of the company’s marketing offensive, Quip has been distributing booklets displaying its “great value” call charges, complete with a “quick-map” London Tube […]