Digest

The world’s first WAP ad server has been developed by 24/7 Europe, the interactive advertising network. It enables WAP (wireless application protocol) ad campaigns to be served into mobile content which individual users can access using WAP or SMS-enabled devices. The system incorporates ad serving, management and reporting capabilities allowing delivery, monitoring and control of campaigns. 24/7 Europe (www.247europe.com) estimates that, by the year 2003, there will be more than 500 million users with WAP devices.

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