Ex-Pizza Hut boss to lead CGU Net mortgage drive

Finance group CGU has named David Lundholm as marketing director of its new £10m Internet mortgage venture.

Former Pizza Hut marketing director Lundholm will oversee the spring launch of the service, which has the working title “Project Seattle”.

Lundholm was marketing director of Pizza Hut in the UK for 18 months, before quitting in January to join CGU. He has worked at Tricon Restaurants International – owner of Pizza Hut, Kentucky Fried Chicken and Taco Bell – for ten years.

Pizza Hut’s former US marketing director, Bill Ogle, replaced Lundholm in January (MW January 20).

Project Seattle will compete with Prudential’s Egg.

Its launch sees CGU move back into mortgages through a home-buying one-stop shop. At the end of last year, the company announced it was moving out of mortgages and sold its home-loan portfolio to the Skipton Building Society for £150m.

Project Seattle will also provide house insurance and an estate agency service.

It is understood CGU will extend the brand into other financial services, as Prudential has done with Egg. Egg now offers mortgages, credit cards and high-interest savings accounts.

CGU already has an Internet auction site: bluecycle.com. It has also set up a “think tank” – called Siliconwharf – to develop new business ideas.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here