Lottery Commission in hunt for agency to assess marketing plans

The National Lottery Commission (NLC) is to appoint an agency to assess the marketing proposals of the bids for the next lottery licence.

The NLC is using a number of consultancies to assess different aspects of the bids from Camelot, Richard Branson’s People’s Lottery and an unnamed charity consortium.

Accountancy firms Lazards and Neville Russell will examine the financial strengths of the bids, Europe Economics will advise on the overall lottery market, and Hedra will advise on the IT capabilities.

But the commission has not hired a consultancy for marketing so far, though it says it is likely to make an appointment soon. An NLC spokesman says: “We put a tender through the Official Journal of the European Community for a range of consultancies, including marketing, but none offered what we wanted [for marketing], as we were looking for something very specific. We have approached three consultancies and interviewed two.” He says an appointment will be announced this week.

Marketing will be a key issue in determining the licence winner. Camelot says it will significantly increase marketing spend, while the People’s Lottery claims its marketing will be much stronger than Camelot’s.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here