US sales promotion body to launch in UK

New York-based trade body the Promotional Marketing Association (PMA) is to launch a UK branch.

The move is part of a plan to build a global network of PMA branches for below-the-line agencies and clients. US members include Yahoo, Blockbuster Video and Coca-Cola.

The UK launch will be followed by a European roll-out.

The PMA aims to be more informal than other UK trade bodies, providing networking opportunities across international boundaries.

There will not be a free advice service for members, although the organisation will provide a regular global law bulletin, events and seminars, and an annual awards ceremony. The PMA is non-profit making.

Stephen Groom, a partner at solicitors Osborne Clarke and co-chairman of the UK chapter, says: “We are a truly international association at the cutting edge of the new media revolution.

“Membership will give people an opportunity to network with US promotions companies and forge links around the world. There is probably more of a fun element than other trade bodies.”

The annual membership fee is expected to be about &£300.

The Institute of Sales Promotion (ISP) chairman Simon Mahoney gives the PMA a cautious welcome: “Anything which improves the industry has to be welcomed.”

The PMA was founded in 1911 and has more than 700 member companies. There are 11 chapters worldwide. The UK chapter will be launched on March 6 in London.

Guest speakers will include PMA chairman John Zamoiski and TalkCast joint chief executive Ellis Watson, who launched – The Sun newspaper’s Website.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here