Agency picked to vet Lottery plans

The National Lottery Commission has appointed strategy and brand development consultancy Grosvenor to judge the merits of the marketing and game designs of the rival bids to run the next Lottery licence.

Grosvenor was appointed last week after the NLC admitted it had received no suitable responses to a tender in the Official Journal of the European Community. An NLC spokesman says: “Grosvenor’s role is to help us assess the objectives and strategy in the bids. We appointed it because we were impressed with its specialist and team approach.”

The NLC received bids last week from existing operator Camelot in partnership with the Post Office, and Richard Branson’s The People’s Lottery, which promises to give its profits to Good Causes. The NLC will select the winning bid for the next licence, which begins in November 2001, by June.

Grosvenor was founded by joint managing director John Simpson ten years ago after he had worked as marketing director of ad agency Allen Brady Marsh, which was folded into Lowe Group.

The consultancy will help judge the ad plans put forward by WCRS for Camelot and J Walter Thompson for The People’s Lottery. It will also look at player access to games, including distribution and new media.

Simpson says: “We realise [game development and marketing] are critical areas of differentiation, so we have tailored a team of experts with considerable experience to assess the bids.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here