BAA lures marketing director

BAA, the airport management company, has poached Sainsbury’s Bank marketing director David Noble to be its first head of financial services.

It is understood Noble will take responsibility for developing BAA’s e-commerce.

Noble took up his position this week. He reports to group retail marketing director Barbara Beckett.

Noble has been brought in to develop the company’s financial services, and will build a team to work with him. It is not known if this team will include a marketing director.

BAA’s financial services are confined to the WorldCard – an affinity card launched at the end of last year in a joint venture with Bank of Scotland, which co-owns Noble’s former employer Sainsbury’s Bank.

BAA is looking at developing a range of financial services as a strategy to off-set losses resulting from the abolition of European duty-free sales.

The drive is also reported to include plans for a string of Net cafés in the style of EasyJet’s easyEverything chain.

Noble spent nearly 15 years at Sainsbury’s before moving to its banking operation. His duties have been taken over by director of product development Graham McCarte.

McCarte says the bank is deciding whether to replace Noble directly or change the role.

Sainsbury’s recently moved its eight-person marketing department from London to Edinburgh in an effort to integrate it with Bank of Scotland’s infrastructure.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here