Diary spices up an evening out with a dash of social opportunism

Jealous readers could be forgiven for thinking the over-privileged Diary receives invites to hobnob with the stars on a regular basis. But they would be wrong.

Invites are not always forthcoming – so a little ingenuity and fast-talking is required from time to time.

At the trendy West End nightclub Sugar Reef, the Diary stumbled across Mel C in the ladies loos, fresh from taking the stage with the rest of the Spice Girls at the Brit awards.

Working overtime, the Diary blagged an invite to join Sporty and her fellow Spices, Scary and Baby, at a private celebrity-packed party in the same club.

The Spice Girls were celebrating, having picked up a lifetime achievement award at the Brits. Fans of Posh would have been disappointed, as the skinny star was nowhere to be seen. Perhaps she had better things to do, such as change baby Brooklyn’s nappies at home.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here