Always eager for fresh inspiration, the Diary recently checked out Circus’ new Website, which promises to replace the usual corporate guff with one “inspiring” image.
Visitors to www.big-top.com can even download a service called “The Inspirator”, which will automatically transmit a new concept to your screen each day.
“Websites provide a powerful new medium to express your company’s brand values,” Circus partner Tim Ashton breathlessly explains. “Our Website is about inspiration – an aim at the heart of Circus.”
The company claims the site will provide a stream of “uplifting and challenging ideas” for “clients, friends, peers, students, competitors and collaborators”.
But, judging from the site’s first images, it seems the far-from-pretentious team at Circus get their inspiration from some far-flung reaches of the imagination.
One “fascinating” caption says: “In Iceland, there are emergency huts scattered around the countryside. Each one has a box of matches with a match sticking out. Why? Imagine trying to get a single match out of the box with your fingers exposed to -30°C temperatures.”
Take it from the Diary, there are local radio DJs who would kill for this kind of material.