Pentland’s Kickers hires marketing chief

Footwear and clothing manufacturer Pentland Group has appointed Willie Irvine as the first marketing director of its Kickers range.

Irvine joins Pentland from marketing and design consultancy Kysen, where his clients included Reebok and Comet.

Irvine was previously European sales and marketing director for Dunlop Slazenger.

He was also marketing controller of Whitbread Beer Company, working on brands such as Heineken, Stella Artois and Murphy’s. He oversaw the launch of Boddington’s draughtflow bitter.

The Kickers range includes men’s and women’s clothing and shoes.

Creative advertising for Kickers is handled in house by Pentland, after the account was stripped from Mother in March last year. Media planning and buying is handled by Rocket.

Pentland spent £500,000 on advertising for Kickers in the year to June 1999 (AC Nielsen-MEAL).

The most recent campaign broke last spring, featuring poster ads in UK cities and press ads in magazines, such as FHM.

Pentland also owns Ellesse sportswear, Skechers and Lacoste footwear, Kangaroo Sport Shoes and the Berghaus clothing range.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here