Pet’s Pyjamas launches £15m campaign

Pet’s Pyjamas, the home shopping company for animal lovers, launches a £15m UK advertising campaign through Saatchi & Saatchi and MediaVest this week.

The campaign, which backs the launch of its online retail Website, PetsPyjamas.com, will spoof Granada TV’s This Morning programme presented by Richard and Judy with three executions titled ‘Rabbit’, ‘Collar’ and ‘Holiday’.

The ads use actors dressed up as pets to present Pet’s Pyjamas products, which include petfood, clothing and insurance.

PetsPyjamas.com hopes to grab a significant slice of the booming European petcare market, worth an estimated £10bn last year.

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