Vauxhall has merged three separate divisions’ sales and marketing departments and is planning to streamline its roster of agencies, giving Lowe Lintas total control of its &£84m business.
The new car sales division, Masterfit (aftersales) and Network Q (used car sales), which until now have been run as separate entities, are to be centralised.
As a result of the move, Vauxhall is looking for voluntary redundancies.
The new merged department will be headed by executive director of sales and marketing Ian Coomber. He now has extra responsibility for customer care and aftersales.
Vauxhall marketing director Declan O’Mahony becomes retail strategies director. He will work alongside David Poole, the board director responsible for strategic planning of commercial activities. Both will report to Coomber.
Dean Barrett, marketing director for aftersales, has taken on the role of marketing director at the new centralised unit.
Marketing operations director Andy Jones continues in the same role, but with extra responsibility for the Masterfit and Network Q brands.
Vauxhall says it is creating a unified face for its retailers and customers, and that the restructure is in line with the company’s “Raising the standard” policy.
Broadway, Cogent and Osprey, which handle advertising for Masterfit, Network Q and Vauxhall vans, are likely to lose &£15m of business to Lowe.
The company plans to use the Griff Rhys-Jones’ bearded character – first seen in the Zafira ad – across all brands, under the “Raising the standard” tag.