It seems everyone’s having a go at redesigning the Millennium Dome.
Following the Diary’s revelation that Pukka Pies wants to balance a massive pie on the landmark’s roof (MW March 2), marshmallow biscuit maker Thomas Tunnock has come forward with its own tasty innovation.
Tunnock’s has launched an Underground poster campaign, created by Glasgow agency Levy McCallum, which features a huge teacake tethered to the bank of the Thames, along with the slogan “The Original Dome”.
The company claims its marshmallow brand, launched in 1952, has 3.5 million “visitors” every week – more than the Dome has had in the first two-and-a-half months since it opened for business.
If Tunnock gets its way, maybe the Dome will come to a much-predicted sticky end after all.