Whisky to massage sales figures

Campbell’s Distillers is going into the massage business in a bid to shift more cases of Jameson’s Irish Whisky.

The distillery’s intrepid PR team is to spend St Patrick’s Day in a “massage booth” at Waterloo Station, soothing commuters’ fevered brows. Weary travellers will be offered a tot of Jameson’s and a shoulder massage. Then – at risk of total sensory overload – they will be encouraged to indulge in a spot of aromatherapy.

A Jameson’s source told the Diary: “There are a lot of similarities between the making of essential oils and Jameson’s, so we are making the link with aromatherapy. We will be encouraging people to have a good sniff while they are having their tot.”

Punters will then be offered a lift to work on a bicycle taxi.

It all sounds marvellous, but the Diary worries that all this good work could be undone when commuters wander into work half an hour late smelling faintly of Irish Whisky.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here