Friskies moves Russia marketing boss to UK

Andrea Ghia has been appointed UK marketing director of Nestléowned Friskies Petcare. Ghia, an Italian, has come from the Moscow office of the petfood producer, where he was marketing director for Russia.

Andrea Ghia has been appointed UK marketing director of Nestlé-owned Friskies Petcare.

Ghia, an Italian, has come from the Moscow office of the petfood producer, where he was marketing director for Russia.

He replaces John Montgomery, who has been promoted to category director for catfood in Europe.

Montgomery became UK marketing director after Nestlé bought Spillers Petfoods and merged it with Friskies in 1998.

Friskies brands include Arthur’s Cat Food, Bonio, Felix, Go Cat and Winalot.

Felix is the best-selling catfood in the UK, ahead of Whiskas, while Winalot is second to dogfood market-leader Pedigree.

Friskies spent &£7m on advertising in the year to June (AC Nielsen-MEAL).

The company is to launch 12 products next month, including Felix Milk, a reduced lactose drink for cats; Felix Duo-Pot, which contains catfood and crunchy treats; Winalot Puppy; and Winalot Digestion Plus, which will feature an on-pack promotion offering a &£100,000 top prize.

The Friskies roster includes Ogilvy One, McCann-Erickson and BMP DDB.

New TV ad campaigns will break in April, promoting Arthur’s, Felix Milk and Felix Duo Pot.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here