Murray needs to get out more

It’s taken me a while to read Iain Murray’s article “A PC passion for hunting down the great white male” (MW February 17) – and I shouldn’t have bothered. It was as odorous a pile of prejudice as one could hope to have been consigned to the ignorant past – or, at least, the wilder reaches of the antediluvian press.

Murray rants against “political correctness” (PC) – that dreadful philosophy that says we shouldn’t use offensive terms against anyone, nor judge them on the colour of their skin, creed or physical attributes. What does he truly fear? He claims students on US university campuses are taught that “there is no correct answer to any question”.

Perhaps Murray could tell us which universities, specifically, he is thinking of. Perhaps he could also tell us where, exactly, Shakespeare has been banned – as opposed to the academic challenge being posed to students to determine “the relevance of Shakespeare to the modern world”. He will have difficulty because he is talking tosh.

Murray’s article shows him to be prejudiced, blinkered, unthinking, parochial and too eager to believe what others, who are equally prejudiced, tell him. If he objects to any of that, tell him not to be so precious. If he wants to see articles or books arguing the case for PC, tell him to contact me.

However, he is right about one thing: the number of advertisements featuring “bright women” and “bumbling men”. But he is wrong to say they’re PC. They’re not. They’re as unimaginative, imitative and idiotic as he suggests they are. Their creators should get out more – but so should Murray.

Ruari McCallion



Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here