NetCommerce pushes Website trust

A new Web brand is trying to position itself as a byword for trustworthiness. Trust-On-Line’s creator, online retailer and shopping portal NetCommerce, claims to have signed up 150 “major retailers” to its scheme, which acts as a guarantor of high-quality customer service.

However, as Marketing Week went to press, NetCommerce could only name one of these retailers: Vacuum Cleaners Direct.

Trust-On-Line commercial manager Jason Smith says: “We have issued three-quarters of our accreditations and it’s now a case of waiting for them to implement [the scheme] on their sites.”

Trust-On-Line will offer a free service until August. It will then charge £10 to £50 a month, depending on the average order value and number of click-throughs to its Website.

The company says it will act on behalf of consumers in the event of a dispute with the retailer.

Trust-On-Line has taken out an insurance policy with Lloyds of London that should allow compensation in “extreme cases”, although it is confident of sorting things out before they reach that stage.

The Web brand will initially receive consumer complaints by e-mail, and follow this up with an in-person visit to the retailer if things aren’t resolved within three days.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here