Zeta Jones to star in Alfa Romeo ad

Fiat-owned Alfa Romeo has signed up well known British actress Catherine Zeta Jones to be the face of its next advertising campaign for the 156 Sports Wagon model.

The new ad will show Zeta Jones climbing through the back of the car after finding she is unable to get out through the side doors. It is due to be released in Europe and the US in the autumn. However, due to the contract agreed with Zeta Jones, the UK marketing department has yet to confirm if the ad will run in the UK.

The campaign has been created by Conquest in Italy, Alfa Romeo’s advertising agency.

The new car goes on sale in the UK in May.

Zeta Jones, of The Darling Buds of May fame, has hit the big time in the past two years after a string of successful Hollywood films including the Mask of Zorro and Entrapment. She is also the fiancee of actor Michael Douglas.

The new Alfa Romeo 156 was unveiled at the Geneva Car Show last month. The car has a 2.5 V6 24V engine with a top speed of 230 km/h.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here