Associated Newspapers moots selling Metro ads through Net

Associated Newspapers is considering selling advertising space for its free newspaper Metro over the Net.

Press buyers and clients will be able to look at a flatplan and book ads online if the project goes ahead later this year.

At present, no national papers sell ads to press buyers online.

Metro managing director Mike Anderson says: “I would like Metro to be able to transact online. By putting the flatplan online, there will no problem showing what is available.”

He hopes to have the online transactional model in place by the end of the year. Admitting that Metro will be a “case study” for the rest of the group’s titles, which include the Daily Mail and Mail on Sunday, Anderson says: “I think they will see how we are doing.”

Metro is now available in London, Manchester, Birmingham, Edinburgh and Scotland, and is thought to have a national daily distribution of 680,000.

According to the Audit Bureau of Circulations, London Metro, which is available at Tube and over-ground railway stations, had an average daily distribution of 359,710 copies in February.

Further regional issues are likely to be launched this year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here