Dairy Crest boss takes Duchy role

Dairy Crest group marketing director Belinda Gooding has quit to become managing director of Duchy Originals, the organic food business established by Prince Charles.

Gooding replaces Tim Ledgard, who stepped down in November to become BBC Online’s head of marketing.

She joined Dairy Crest in 1997 from Mars, where she was marketing director for Poland.

No announcement has yet been made about Gooding’s replacement.

Gooding recently oversaw a review of Dairy Crest’s £8.5m advertising account, across products including Clover and Willow dairy spreads and the Frijj milk drink.

The business was awarded to Grey Advertising after Dairy Crest withdrew it from Rainey Kelly Campbell Roalfe/Y&R, claiming client conflict with Danone UK (MW December 2).

Gooding, who also headed the launch of Dairy Crest’s organic cheese range, will take up her new role in June.

The company is a registered subsidiary of the Prince of Wales’ Charitable Foundation. Duchy Originals was set up in 1990, and donates all profits to charity.

The company claims sales increased by 40 per cent over the past year to more than £8m.

The range includes more than 30 organic product lines, such as biscuits, mints, free-range sausages and bacon.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here