Morgan Stanley in Euro retail branch initiative

US financial services giant Morgan Stanley Dean Witter is planning to set up a network of retail outlets in Europe.

The company launched its first foray into European retail financial services last year when it launched the Morgan Stanley credit card. The launch was backed by a &£5m direct marketing campaign through WWAV Rapp Collins and a multi-million pound television campaign, created by Leo Burnett.

It now plans to sell a broader range of consumer products through a European retail network, based on its US model.

Morgan Stanley’s 450 US branches offer financial advice, bank accounts with a debit card and cheque book, and share trading to wealthy customers.

A spokesman from Morgan Stanley declined to give further details.

Morgan Stanley’s move follows the world’s largest stockbroker Charles Schwab’s decision to set up a Europe-wide network of retail outlets.

Charles Schwab entered the UK market 18 months ago. It has three UK branches, with plans to open 50 across Europe.

The Charles Schwab outlets are confined to stockbroking.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here