Sponsor talks could seal rugby union’s fragile fate
Marketing WeekThe chaos within the RFU threatens to put sponsors off renewing their contracts. That would spell disaster for the financially embattled clubs.
The chaos within the RFU threatens to put sponsors off renewing their contracts. That would spell disaster for the financially embattled clubs.
B&Q is funding a ten-part ITV series The Real DIY Show With Denise Welch – the Coronation Street actress. Welch, who plays Rovers Return barmaid Natalie Barnes, will present the show, which has £1m backing from B&Q. In return, B&Q branding will appear on TV, posters, radio, The Real DIY Website and in-store advertising for […]
US financial services giant Morgan Stanley Dean Witter is planning to set up a network of retail outlets in Europe. The company launched its first foray into European retail financial services last year when it launched the Morgan Stanley credit card. The launch was backed by a &£5m direct marketing campaign through WWAV Rapp Collins […]
Classifying consumers by age is an outdated marketing tool. The new ‘life stage’ model offers more accurate media consumption data.
Of all the wonders of the Internet, it is the medium’s ability to enable you to glean the most useless information and buy the most bizarre items that dazes the Diary the most. Only last week, the Diary was able to use the wonderful Web to confirm that the name of the dog actor in […]
UK brewers are about to become a rare breed in danger of extinction. Bass has put its beer interests up for sale, and Whitbread is expected to follow suit in order to concentrate on more profitable businesses, such as hotels, leisure and restaurants. If these divestments go ahead successfully, it will leave Scottish & Newcastle […]
Sports company Octagon Marketing has promoted Alasdair Ritchie to worldwide president as it seeks to boost its consultancy business in the lucrative US market. He takes over the role from former US marketing president Harlan Stone, who is understood to have quit the IPG-owned group to join an Internet start-up. Former TBWA global chief Ritchie […]
The companies which claim to be behind the launch of the UK’s first wireless application protocol-enabled (WAP) advertising campaign are in talks with BT about running ads through Sega Dreamcast consoles. Online agency Media 21 and ad network 24/7 Media this week launched a WAP ad for sports service Football365, on Nokia phones through the […]
Vodafone is unlikely to be the last sponsor to fall foul of Web and WAP rights contracts, as new technology rewrites the rulebook.
21store.com, the online digital retailer run by former Allied Carpets chief Geoff Brady, has appointed London advertising agency BDS Beechwood to its &£2.5m launch campaign. Brady, who has also held the posts of trading director at Kingfisher’s Big W general store chain and managing director of Superdrug, appointed BDS, after working with the agency on […]
WPP-owned market research giant Research International (RI) has named marketing director Colin Buckingham as chief executive of its UK operation in a management restructure. Buckingham replaces Laurent Guillaume, who has moved to become chief executive for Continental Europe, Africa and the Middle East. Guillaume in turn replaces Roger Banks, who is taking up the newly-created […]
UK high street banks still have time to steal a march on trendy Internet competition, according to a MORI poll. It reports that only eight per cent of UK consumers believe a funky image and cool branding are important when choosing an online bank. However, 22 per cent of 16-20 year olds do think this […]
By racing onto the Net, UK supermarkets are caught in a catch 22. The more successful online ventures become, the more they cannibalise store sales. Cynics argue it’s merely an attempt to woo City analysts.
The British Red Cross brand is to be revamped with the appointment of a dedicated UK marketing chief to implement its first national marketing strategy. A head of marketing is being sought to increase awareness and understanding of the charity’s UK work, and to establish a brand identity for its UK services. The position has […]
Free ISP Freeserve has poached the head of sales from Granada Media Interactive to take up the newly created post of advertising sales director. Caroline Hughes will be responsible for all advertising and sponsorship revenues and will manage Freeserve’s relationship with online sales network DoubleClick. Hughes will report to Sarah Carpenter, VP for strategy and […]