The article “Bitter truth Virgin is loath to swallow” published last week contains incorrect and misleading information. This despite having been called by Philip Buxton and pointing out the inaccuracy of some of his facts and comments. Over the past five years, Virgin Cola has grown significantly in the UK and internationally. Aside from our […]
Duracell has been forced to drop an unofficial Olympic Games promotion following protests by the British Olympic Association (BOA). The battery manufacturer has scrapped an on-pack promotion offering the prize of a trip to this summer’s Sydney Games, after Marketing Week reported that the company was planning the promotion without the BOA’s permission (MW March […]
Relaxed airline passengers present a captive market that is highly susceptible to promotions. But beware, they can be alienated unless offers provide perceived value.
Dairy Crest group marketing director Belinda Gooding has quit to become managing director of Duchy Originals, the organic food business established by Prince Charles. Gooding replaces Tim Ledgard, who stepped down in November to become BBC Online’s head of marketing. She joined Dairy Crest in 1997 from Mars, where she was marketing director for Poland. […]
Procter & Gamble has agreed to meet water companies this week to evaluate the impact of its Charmin toilet roll brand – advertised as “staying strong even when wet”- on UK sewerage systems.
B&Q is funding a ten-part ITV series The Real DIY Show With Denise Welch – the Coronation Street actress. Welch, who plays Rovers Return barmaid Natalie Barnes, will present the show, which has £1m backing from B&Q. In return, B&Q branding will appear on TV, posters, radio, The Real DIY Website and in-store advertising for […]
With the race for the first interactive ad won, advertisers must work together to ensure the new medium targets consumers effectively.
By racing onto the Net, UK supermarkets are caught in a catch 22. The more successful online ventures become, the more they cannibalise store sales. Cynics argue it’s merely an attempt to woo City analysts.
Heinz is hoping to make Salad Cream the UK’s number one table sauce, ahead of its own Tomato Ketchup and Hellmann’s Mayonnaise, following the brand’s &£10m relaunch. Annual sales of Salad Cream stand at &£25m – but Heinz director of European Sauces Stefan Barden says the brand will be axed if the figure doesn’t double […]
Universal Pictures International has hired Mary Daily from Twentieth Century Fox to be president of marketing at its video distribution arm UPIV. Daily takes up a newly-created post. New video marketing was previously handled by David Livingstone, who now concentrates on theatrical marketing. Daily will report to UPIV president Peter Smith, and will be based […]
Buy.com, the US number two online shopping site which launches in the UK this week, has appointed former Foster’s marketer Gordon Henderson as its head of marketing. Henderson, who was formerly marketing director of Foster’s in Western Australia before coming to the UK two years ago, joins Buy.com as vice-president of marketing to oversee the […]
Using music to promote brands is a growing trend and CDs, DVDs and MP3 present exciting possibilities. But musical tie-ups must be credible and relevant to the target.
With oil prices again taking centre stage as they fuel inflation in the world economy, the over-inflated dot-com share bubble could soon be fit to burst.
BAA, the airport management company, has appointed J Walter Thompson, Delaney Lund Knox Warren and incumbent Claydon Heeley Jones Mason to its &£5m retail advertising account. The agencies will raise awareness of the BAA brand and remove the confusion surrounding the status of duty free inside and outside the EU. UK airport retailers have struggled […]
Optician chain Dollond & Aitchison has created the new role of head of marketing in a major marketing rethink. Carol McLaughlin will take on the new position, with responsibility for the £4m advertising account held by Lowe-Lintas & Partners.