Banks edge closer to accounts for all
Marketing WeekUnder pressure from the Government, banks have begun to offer no-frills accounts. But are they committed to opening their doors?
Under pressure from the Government, banks have begun to offer no-frills accounts. But are they committed to opening their doors?
The Department of Trade & Industry (DTI) has found that the profile of the marketing services industry and of marketing departments is not as high as it should be .
Using music to promote brands is a growing trend and CDs, DVDs and MP3 present exciting possibilities. But musical tie-ups must be credible and relevant to the target.
Decaux Group chief executive Jean-François Decaux has refuted speculation by a number of senior figures within the outdoor industry, that he is to return to France leaving his cousin Pierre Jean-Jean Decaux to run the UK business.
Barclays Bank is in discussions with Dixons’ Internet portal Freeserve over the appointment of an agency to handle an estimated £10m marketing budget for a new Internet venture. Business development executives from both companies have been appointed to set up a team to run the venture. The team, members of which neither party will name, […]
The Carphone Warehouse is poised to appoint Initiative Media to handle buying for a pan-European project worth some £25m. The business, codenamed Mob e.com, is a pan-European Internet-style phone commerce portal, and is separate from Carphone’s £11m retail advertising account. Initiative is understood to have been appointed without a pitch. Carphone UK roster agencies Matters […]
By turning ads into a service, companies can make them more relevant, and avoid delivering messages to an unreceptive audience, says Alan Mitchell
Newsweek, the weekly current affairs magazine owned by The Washington Post, has become the first headline global sponsor to sign for the new Tennis Masters Series, in a three-year deal worth $25m (£15.6m). The magazine will take naming rights at the Indian Wells tennis event, which it has sponsored for a number of years as […]
High-street fashion chain C&A has lost its most senior European marketer as part of a reshuffle to give the company a more local focus. Director of European marketing Cees Vanderwurs leaves on April 1, and five regional marketing directors, including UK marketing boss Norman Fairbairn, have been axed in the restructure, which hands marketing strategy […]
The Football Association is to launch a major marketing offensive as part of chief executive Adam Crozier’s plans to exploit its top brands – the FA Cup and the England international team. Crozier’s new three-year plan, which was approved by the management board late last week, will involve a shake-up of the FA’s structure, whose […]
Jo-Anne Flack’s report regarding the recruitment of telephone operators (MW February 10) made some good points. However, I think the crux of it is that telephone operators are no different to people working in other professions. Left to their own devices, some are good, some bad and some indifferent. Telephone operators need to be motivated […]
Personalities and politics have coloured the sorry tale of Rover, but the reality is rather more prosaic. It’s another chapter in the overcapacity story, although admittedly a fairly dramatic one. The story’s denouement will almost certainly strengthen, rather than weaken, the hand of car marketers – though sadly Rover is not a brand they are […]
EMAP’s music division, the Performance Network, has created two music management roles to drive brand extensions and cross-promotion across its magazine, radio and TV music brands. Francis Currie, programming director of EMAP’s The Box TV music channel, has been appointed to the new role of music director, with effect from April 1. Currie is responsible […]
Helen Bridgett, the woman who helped turn Tesco into one of the UK’s most popular Internet service providers and e-commerce Websites, has joined the race for prominence among gardening sites. Bridgett has been appointed chief executive of Greenfin-gers.com, which is about to launch at the same time as direct competitors such as E-garden.com and Crocus.co.uk. […]
Companies would do well to invest in new technology to boost users’ impressions of Website quality, rather than focus on page impression.