Renault has increased its grip on Nissan by appointing a senior executive to head sales and marketing in Europe. Mario Kanavesi, president of Renault Germany, becomes Nissan European sales and marketing vice-president at the start of next month. The post incorporates the role of Hartmut Kieven, who was responsible for sales until his recent resignation. […]
Creative hot shops believe consumers have wised up to the wiles of advertisers. They need not worry: actually, they remain as gullible as ever, says Iain Murray
A new Web brand is trying to position itself as a byword for trustworthiness. Trust-On-Line’s creator, online retailer and shopping portal NetCommerce, claims to have signed up 150 “major retailers” to its scheme, which acts as a guarantor of high-quality customer service. However, as Marketing Week went to press, NetCommerce could only name one of […]
Your article “Power points” (MW February 3) about point of purchase (POP) drew attention to the growing sophistication of display units in the retail. It might be interesting future articles looked at two failings of POP: the volume of units which gather dust in store warehouses because managers do not want to use them, and […]
Honda Motor Europe is understood to be talking to a number of advertising agencies about a £10m pan-European launch campaign for its next-generation Civic. Honda European advertising manager Chris Brown denies the company has decided to hold a pitch, and says an official decision will be made at the start of next month after a […]
The Chancellor had voters, not businesses, in mind in this Budget. A £1bn boost for education and yearly hikes for the NHS are vote winners, but the tobacco and betting industries were bitterly disappointed.
Eastman Kodak is extending its worldwide sponsorship of the Olympics through to the 2008 Games, with an estimated $100m (&£62m) deal. The company first supported the modern-day Olympics when it relaunched in 1896, and is the longest-standing sponsor. The new deal will cover both summer and winter Games. Kodak uses the event to showcase a […]
It’s taken me a while to read Iain Murray’s article “A PC passion for hunting down the great white male” (MW February 17) – and I shouldn’t have bothered. It was as odorous a pile of prejudice as one could hope to have been consigned to the ignorant past – or, at least, the wilder […]
Griffin Bacal has been handed Lancashire Dairies’ £2m advertising account after a four-way pitch.
TV company side-steps agencies to court predicted rush of well-resourced US dot-com advertisers.
P&G faces calls to withdraw toilet tissue brand over fears that it blocks UK sewerage systems
Once Rover had been sold the news quickly broke that Kevin Morley, the marque’s former marketing chief, was back on the scene. Although Morley insists his is just an advisory role, the industry wonders whether he really will steer clear of int
I was disappointed to read an inaccurate report entitled “Sharwood’s links with Sodexho for takeaway meal service” (MW February 24) and feel I should take time to expand on this issue. RHM Foodservice, the food service arm of the RHM Group, has worked closely with Sodexho for some months in testing a home meal replacement […]
Te City is puzzled by Unilever’s cleaning service as it apparently contradicts the company’s strategy of simplifying the business.
Procter & Gamble has come up with a new charm offensive to promote recently-launched toilet tissue Charmin. The Charmin Ultimate Loo Awards is a “Toilet Oscars”-style ceremony for private and public loos across the country.