Microsoft is restructuring its marketing department to focus on individual customers and build the image of a caring and accessible company. The software giant claims the move reflects a change of strategy and that it is not a knee-jerk response to the US Microsoft trial. Director of corporate marketing Shaun Orpen becomes director of customer […]
So there is “immense ecology fatigue” in Middle England, your leader column states last week. The power companies may indeed be far from altruistic in launching their green energy schemes in an attempt to position themselves as eco-friendly, but this does not alter the fact that we must all embrace sustainable energy sources or face […]
Lucy Barrett’s article on pan-European car advertising “Gearing down” (MW April 6) is muddled, poorly edited, and an oversimplification of the facts. She describes the UK car campaigns of the past 20 years as “lavish and wasteful”, but then goes on to praise local creativity. The so-called 15 per cent contribution that advertising makes towards […]
Chocolate is good for you. Its principal constituent, cocoa, contains numerous trace elements not easily found in any other single source of nutrition. Among them are polyphenols, which research has demonstrated can help to maintain a healthy heart. If the above message had been conveyed through the Lancet or Yale Journal of Biology and Medicine […]
CIA Medianetwork UK has won the £4m media planning and buying account for baby milk company SMA Nutrition, which previously used healthcare media agency Acumen. CIA’s brief is to launch a multimedia campaign this summer for Progress, SMA’s “follow-on” milk for babies over nine months old. The creative account is held by Euro RSCG Healthcare […]
While I welcome Tom Bawden’s article about the challenges of creating a pan-European banking brand (“Internet opens up Europe for banks” MW April 20), it failed to examine the role new banks such as Tesco Personal Finance and EasyGroup’s Easymoney will play in this trend. With the exception of Easymoney, the article suggests the majority […]
Some focus groups have been criticised for failing to offer sufficient analysis or interpretation. They would be more productive if clients didn’t distract them with secondary lines of enquiry.
The BBC has appointed head of BBC Sport for TV and radio Bob Shennan as controller of Radio 5 Live. The position has been vacant since Roger Mosey became head of television news in December 1999. Mosey had held the post since the beginning of 1997. Shennan joined the BBC in 1987 as a trainee […]
Guardian Newspapers’ new managing director must juggle the company’s liberal values with building up its revenue streams.
Greg Dyke was unshaken by the shock departure of the BBC’s head of sport. But losing rights to Premier League highlights would be a huge blow.
Some 18 million adults in the UK have made no provision for their retirement and are likely to spend their old age living in poverty, according to a new report from Mintel. The survey of attitudes to pension products and savings says that many of these adults will be dependent on the state pension, which […]
Ailing chain begins to refocus by appointing Rainey Kelly Campbell Roalfe/Y&R to its £26m advertising account.
New Labour’s suggestion that pensioners should help out in prisons instead of cruising the Caribbean reveals its fragile hold on marketing, says Iain Murray.
British Grand Prix sponsor supports calls for race to be switched to July after rain bars fans.
So Visa International is locking out its rivals from this summer’s Olympic Games? (MW April 20). How times have changed. What a shock it was to discover that while people are in the Olympic stadium they will have to pay for things in cash. Now I may be showing my age a little, but I […]