Publicis has taken a majority stake in Boebel/Adam, the Frankfurt ad agency previously aligned with the BBDO network. Founded in 1990, Boebel Adam had billings of DM87m (£27m) in 1999. Its clients include the Dorint hotel group and Neckermann mail-order company.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The boss of WPP says that while there is increasing scrutiny around the effectiveness of digital, this has not pegged back the growth of Google and Facebook.
Marketers were reportedly upset that their ads appeared next to expletives on Mumsnet, but that’s how real people talk and it pales in comparison to terrorist content as a risk to brands online.
Marketing channels such as direct mail are enjoying higher consumer trust, as digital saturation grows.
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