Scottish Power switches £20m media to Starcom

Scottish Power is moving its £20m media business out of Scotland after consolidating its entire account into London-based agency Starcom Motive.

Scottish Power is moving its &£20m media business out of Scotland after consolidating its entire account into London-based agency Starcom Motive.

The agency already handles the utility’s brand development business and has now been handed its retail and energy sales accounts, which have been stripped from Edinburgh agency Feather Brooksbank.

Feather Brooksbank and CIA Medianetwork’s London office both pitched for the account.

The media realignment is intended to simplify the company’s customer services strategy and deliver economies of scale. Scottish Power recently merged its electricity supply and retail marketing operations (MW January 27).

The business won by Starcom Motive does not include the media account for Thus, the telecom and Internet subsidiary formerly known as Scottish Telecom.

The account also excludes media business for a &£70m joint venture between Scottish Power and the Royal Bank of Scotland, which is being kept under wraps and will be launched in the autumn.

Scottish Power marketing services manager Kevin Toner says there are no plans to review the company’s creative roster, which includes Bartle Bogle Hegarty, appointed in 1998 to handle corporate advertising. The Leith Agency handles energy supply and Faulds Advertising deals with retail.

Strategic marketing director David Clarke oversees brand development. Willie MacDiarmid is managing director of sales and supply.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here